What is generative engine optimization (GEO)?
Understand GEO, how it relates to search engine optimization, and how to improve the accuracy and visibility of your business in AI answers.
The GEO field guide · Lancaster, PA
Understand AI search.
Build on evidence.
From Smoketown GEO, a dedicated GEO service for Lancaster, PA. Learn the foundations, investigate what AI says about your business, and measure the work that matters.
8 resources · Primary-source references · Free to read
The library
Find your next answer.
GEO vs. SEO: what changes, what stays useful
Compare GEO and SEO goals, deliverables, and measurement. Learn how to combine AI visibility work with a strong search foundation.
How AI answers represent local businesses
Learn how to investigate local business mentions, cited sources, and inaccurate AI recommendations without assuming a secret ranking formula.
ChatGPT, Google AI, and Perplexity: a local search field guide
Compare the evidence to collect from ChatGPT, Google AI, and Perplexity, including citations, search context, and crawler controls.
A local GEO audit checklist you can actually use
Audit business facts, website access, AI answers, and cited sources with a practical checklist and a reusable evidence log.
How to measure AI visibility without misleading scores
Use a repeatable GEO measurement protocol for mentions, citations, factual accuracy, referrals, and leads, with explicit denominators and limitations.
Technical SEO for AI search: access, indexing, and structured data
Check crawl access, indexing, canonical URLs, sitemaps, structured data, and AI crawler controls without relying on unsupported GEO hacks.
The GEO glossary: AI search terms in plain English
Plain-English definitions of GEO, AEO, citations, grounding, retrieval, entities, prompt sets, and AI visibility metrics.
No matching resources.
Try a broader term or clear the filters to see the full library.
Our editorial standard
Useful enough to reference.
Clear enough to question.
Smoketown GEO publishes this library as an educational resource. We also offer GEO services; reading these guides does not require an engagement.
Read our sourcing and corrections policy →- Evidence before certainty
- Platform facts link to primary sources. Our recommendations are identified as working methods.
- Methods you can repeat
- Definitions, examples, and explicit denominators make the work easier to check.
- Limits stay visible
- Examples are labeled. A citation, a recommendation, and a customer inquiry are different outcomes.
Put the guide to work
Get a baseline for your business.
See what AI answers say today, where the facts break down, and what deserves attention first.