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How Smoketown GEO works

A practical process for improving how AI understands your business.

You should not have to guess what ChatGPT, Google AI, or Perplexity know about your business. Smoketown GEO gives you a clear starting point, a focused action plan, and a way to track progress over time.

Five steps

A practical process, explained.

You should not have to guess what ChatGPT, Google AI, or Perplexity know about your business.

  1. Step 01

    We learn your business

    We start with approved business facts: the services you provide, the locations you serve, the differences that matter to your customers, your website, your Google Business Profile, and the competitors you encounter most often. We also build a prompt library around the real questions a local buyer might ask—not generic industry keywords.

  2. Step 02

    We run your baseline

    We test those questions across selected AI answer engines and preserve the answers as evidence. This shows what a potential customer can actually see when they ask for a recommendation, compare options, or look for help with a problem.

  3. Step 03

    We identify the gaps

    We review whether your business appeared, whether competitors appeared instead, what sources were cited, and whether important facts were missing or wrong. The goal is not to manufacture a mysterious score. It is to understand the real information gap between your business and the answers customers receive.

  4. Step 04

    We create a clear action plan

    Each meaningful finding becomes a practical next step. That could mean improving a Google Business Profile, correcting a directory listing, clarifying a service page, fixing structured website information, building stronger proof, or improving the review process. You receive priorities that are specific enough to act on—not a list of vague marketing recommendations.

  5. Step 05

    We measure progress monthly

    AI systems, online sources, competitors, reviews, and business details all change. Each month, we re-run the agreed prompt baseline, document completed work, explain what changed, and identify the next priorities.

Smoketown GEO does not promise that a business will appear in every AI answer. It gives you a disciplined way to improve the information and signals AI tools have available to use.

Ready to see your starting point?

Request a GEO baseline and find out what customers are being told today.